List Building and the Single Page Website

Here’s a scenario for an online business that provides information and is in existence to help other succeed in their online ecommerce objectives. You should know up front that the ultimate goal for the business is to get you to purchase their marketing plan.

Do they develop a flashy website with flash and animation? Do they flood the screen with video testimonials or podcasts? Do they pay a celebrity to provide a testimonial? There is a quiet awakening in a form of marketing that is essentially low key, low budget and is essentially comprised of a single visitable page. The page provides an audio greeting from the owner telling you briefly about the product and the potential success. You are then invited to read a singular page of information.

Once the visitor does this they have to make a choice. If the information is solid enough they will need to determine if they are interested enough to find out more. If they are then they will need to fill out a form on the single page website. That is the key that unlocks a world of information. This approach is a prime example of powerful list building strategies.

A site like this may be a prime candidate for web builder technology. The site is essentially simplified and does not require significant upkeep so the use of a site builder can be a cost effective and simple way to reach your online objectives.

The remaining functions of the website may be comprehensive or the information the guest needs may be managed through autoresponders. In other words when the door is unlocked you can help guide your visitor in the way that will best help them understand your marketing product the best.

Obviously this is a business-to-business scenario, but the process may have possibilities for business to customer applications as well. I think one of the reasons this might be a smart approach to marketing is that you are not immersing your guest into a site that has so much information it can be intimidating to actually learn where to start.

This approach may result in fewer signups, but these individuals may be more motivated to learn more and perhaps share your message. You can help them by systematically dismantling your marketing system or product and bringing it to your customers in bite sized nuggets that are attractive and filling.

As a business owner you might look at passing along the information in either a webinar video stream or an ecourse that is sent to customers over a period of time by autoresponders.

Why do you think listening to books has become so popular? People seem to have less and less time to devote to something they feel is overwhelming. If you were to simply send out a manual in the mail with your information it may get lost and unused, but by creating attractive and helpful sections that are dispersed at strategic times you may find those same individuals learning significant amounts about your business and/or product.

There are many ways to develop your site and equally remarkable ways to build traffic. This article presents a case for a technique you may have never thought about before.

How to Improve Your Business With an Ecommerce Website?

An Ecommerce website is the most lucrative way to sell your products online and building strong relationships with your clients and dealers. In actual fact, online selling of your products and services helps you treasure the needs and requirements of your potential clients in a much better way and thus motivating them to buy your products and services. Moreover, if your website is designed professionally, then it will surely encourage maximum of visitors to make purchase from your website and thus increasing your sales and revenue as well.

So if you are planning to launch an ecommerce website then make sure to hire a professional ecommerce website design company so that they provide you a professional website; through which you can approach your potential customers worldwide and offer them your products and services directly through internet.

A professional website design company will provide you with the most advanced features of an ecommerce website. Like, Shopping Cart System, Payment Gateways, Products Details Page, Order Confirmation and many more. Thus, allowing you to take orders from your clients online and delivering your products faster than the normal business routines.

However, it is worthless to have an ecommerce website with no traffic on it. If people are searching for your products and services and yet not finding your website on the top search engine results, then how can they make a purchase from your website? Hence, you also need to promote your website on the major search engines, so that your potential customers can easily find your website when they are looking for your products and services. But this is not a big concern, as you can hire any of the SEO services company available in the market and utilize their SEO services to promote your products and services on the internet.

A professional SEO company will promote your website on all the major search engines and employ their White Hat SEO techniques in order to increase natural search engine rankings of your website. Once your ecommerce website gets listed on the top SERPs (search engine results pages) then what you will get is bulks of business leads and increased sales revenue!

Using Google Mobile Ads and the Provision of Impulse-Based Local Services

The 800-pound search engine gorilla is at it again, shaking things up in the virtual world. This time it’s extending the reach of AdWords -its billion dollar contextual advertising system -to mobile devices.

Google’s new Mobile Ads system delivers two short lines of text and a third line containing a destination URL (and an optional “call” link that dials the advertiser’s business) to mobile phones and wireless PDAs. The text-based ad can be used to target mobile users in the United States, the United Kingdom, Japan, and Germany.

From an advertiser’s perspective, Mobile Ads is used in conjunction with Adwords. So, when someone searches Google from a PC the advertiser’s AdWords ad appears, but when searched on a mobile device the Mobile Ad appears. The advertiser should have a mobile-enabled website or landing page (written in XHTML, WML or CHTML), but theoretically Mobile Ads could be used simply to put a local business’ phone number in front of mobile users.

Now hometown advertisers can use Mobile Ads to lure prospective consumers to make local and, most importantly, impulse purchases.

Imagine a shop that advertises a time-based neighborly discount of 50% to local mobile users, who in turn drop what they are doing and head to the advertiser’s shop to make a purchase. Think of the possibilities for neighborhood businesses.

Google Ads is a giant step for location-based services.

Of course, it’s not as good as an advanced location-based service that uses embedded chip technology to send subscribers targeted discounts based on proximity to a shop -but, it’s nonetheless great that Mobile Ads can entice mobile users to pursue locality-based offers.

However, there are some general limitations.

First, even the most brilliant copyrighters/marketers would be hard-pressed to squeeze “motivation” into just two lines of text with 12 characters each. Second, mobile devices may not be conducive to the sort of on-the-spot analysis that most of us do when an offer interests us. We open another browser to search for alternatives, reviews, competitors, coupons, and other things to evaluate the offer -and even bookmark the advertiser’s site for follow up evaluation. Third, e-commerce check-out systems may prevent or frustrate mobile purchases.

In addition, people seem to use mobile phone searches primarily for amusement and to alleviate boredom. So, they would be searching for things like celebrity information, jokes, horoscopes, games, sports, techie info, and ringtones. Indeed, at least one major study of mobile search behavior (by Google, Columbia University and Carnegie Mellon University) supports this theory, indicating that many mobile phone searches relate to adult, entertainment and tech info. While there is evidence that wireless PDA users do search frequently for “local services,” I am not sure it’s prudent to assume they are also making purchases or visiting local merchants as a result of a search.

So, where does that leave us overzealous web owners?

If you own a website that offers “sticky” mobile content you could consider selecting the Mobile Ad option the next time you run an AdWords campaign. If you don’t offer mobile content, well, maybe you could use this as an opportunity to get a mobile-compliant website or landing page.

However, you might hold off on using Mobile Ads if you are looking to promote an ecommerce-based service -and especially a non-impulse service!

Of course, if you have an impulse or content offer I would start using Mobile Ads while the cost-per-click for various keywords is still low due to the newness of the program.

Finally, I should note that many wireless carriers have advanced location identification chips buried in their mobile handsets in order to meet the Federal Communications Commission’s E-911 public safety requirements.

It will be very interesting to see if Google finds a way to use that technology to further expand its services to include targeted, location-based advertising.