Ecommerce and the Motivation to Start

Ecommerce is the hinge that allows the online business door to swing wide open. This is the industry of cyber business. It goes beyond simply saying, “Look at me world, I have an idea. Doesn’t anyone care?” Ecommerce allows you to take your idea and connect it with consumers and your bank. It allows the free flow of commerce, your ideas, those who want to join you in what you are doing and a banking institution that can manage the electronic transfer of funds.

The overriding benefit of ecommerce is its low cost when compared to a brick and mortar storefront. However, an equally compelling benefit is the ability to appeal to a substantially larger consumer base.

Ecommerce can seem scary to those who have never dipped a toe into the waters of cyber sales. This can be likened to the apprehension some have felt over the use of a cell phone instead of a landline, a word processor instead a typewriter or a computer instead of an encyclopedia. These are not necessarily Luddites, but they do possess a fear over the use of something they don’t understand.

If you have an interest in ecommerce, but little interest in learning the skills to set up your online business there are online ecommerce solutions to help you get started. You can also use web builder technology to access many of the tools you will need to get started. These will typically be available with simple step-by-step instructions on the successful development of your ecommerce site.

One of the primary things you will need to know is that business transactions will typically be conducted electronically. What that means is you will not likely see cash or checks, but a simple notice (usually be email) that alerts you to deposits in a bank account or online financial institution such as PayPal.

Many larger online firms have further extended their sales potential by including Bill Me Later. This easy to use financial tool allows consumers to purchase something and defer payment in much the same way they might a credit card. The process for acceptance is simple and billing is handled by traditional mail, but can also be viewed via an online account by consumers.

Every day more tools are being made available to allow ecommerce to exist and thrive in an online environment.

What may seem ironic is even those who have attended college in the past, those who have encountered and conquered personal difficulties and those who have struggled through health difficulties may actually be the first to reject the idea of going into business online.

Yes, they have endured and conquered much, but they still view ecommerce as a hurdle that may be too much to manage.

The best suggestion I might make is to simply take the time to investigate some of the skills needed to conduct business online. Consider a few of the possibilities for an online business. Look through various online marketing ideas that others have used successfully. Pull each piece and view those fragments as puzzle pieces. When you have enough of them a bigger picture begins to emerge.

Ecommerce is possible and it isn’t something only those with great technical skills can use. It is for everyone. It may just be for you.

List Building and the Single Page Website

Here’s a scenario for an online business that provides information and is in existence to help other succeed in their online ecommerce objectives. You should know up front that the ultimate goal for the business is to get you to purchase their marketing plan.

Do they develop a flashy website with flash and animation? Do they flood the screen with video testimonials or podcasts? Do they pay a celebrity to provide a testimonial? There is a quiet awakening in a form of marketing that is essentially low key, low budget and is essentially comprised of a single visitable page. The page provides an audio greeting from the owner telling you briefly about the product and the potential success. You are then invited to read a singular page of information.

Once the visitor does this they have to make a choice. If the information is solid enough they will need to determine if they are interested enough to find out more. If they are then they will need to fill out a form on the single page website. That is the key that unlocks a world of information. This approach is a prime example of powerful list building strategies.

A site like this may be a prime candidate for web builder technology. The site is essentially simplified and does not require significant upkeep so the use of a site builder can be a cost effective and simple way to reach your online objectives.

The remaining functions of the website may be comprehensive or the information the guest needs may be managed through autoresponders. In other words when the door is unlocked you can help guide your visitor in the way that will best help them understand your marketing product the best.

Obviously this is a business-to-business scenario, but the process may have possibilities for business to customer applications as well. I think one of the reasons this might be a smart approach to marketing is that you are not immersing your guest into a site that has so much information it can be intimidating to actually learn where to start.

This approach may result in fewer signups, but these individuals may be more motivated to learn more and perhaps share your message. You can help them by systematically dismantling your marketing system or product and bringing it to your customers in bite sized nuggets that are attractive and filling.

As a business owner you might look at passing along the information in either a webinar video stream or an ecourse that is sent to customers over a period of time by autoresponders.

Why do you think listening to books has become so popular? People seem to have less and less time to devote to something they feel is overwhelming. If you were to simply send out a manual in the mail with your information it may get lost and unused, but by creating attractive and helpful sections that are dispersed at strategic times you may find those same individuals learning significant amounts about your business and/or product.

There are many ways to develop your site and equally remarkable ways to build traffic. This article presents a case for a technique you may have never thought about before.

Ecommerce and the Reluctant Business Owner

Ecommerce can be a radical departure from traditional brick and mortar business. It can be difficult for some business owners to make the move from a more traditional environment to cyberspace.

What you don’t see in online ecommerce can be unsettling. Things like…

* You never see the customer.

* You may never know when a customer is online.

* You may never have to personally handle any transactions.

* You have to learn new methods of marketing because you can no longer ‘talk’ a customer into a purchase.

* You’ll have to get used to shipping. The majority of your purchases may not even be from your region.

* The idea of marketing is similar, but is developed differently using methods that may foreign to many brick and mortar business owners.

* Web development and design can be a bit intimidating and may seem foreign.

* Managing a business electronically can be difficult for those more accustomed to a more mechanized environment.

Many new online stores look for an ecommerce package that can help them get started and manage many of the functions of an online web presence for business. It is possible many online stores would not exist today if they didn’t get some outside help at startup.

Ecommerce as an extension to an established brick and mortar store may weather storms a bit more gracefully that stand alone web business startups. The primary reason this is true is that the principal business is already established and the business owner has learned to live within the boundaries of what the company already makes. The revenue from the web-based side of the business is simply a bonus in the early stages.

As with all successful ecommerce it can be a pleasant surprise to watch as the online business continues to grow. In many instances the web business will quickly outpace the original brick and mortar business.

Once sales begin coming through an ecommerce solution it can provide the motivation some business owners need to learn more about the ‘mechanics’ of web marketing. It is possible for a web-based business owner to take an interest in managing the details of their store and begin taking responsibility for more and more of the marketing parts of the business.

I’ve heard it often enough to know that there are some people who remain terrified of the computer. The reasons vary, but they all have an aversion to the computer and all argue they cannot learn how to use it.

As with everything in life it is often a matter of fearing something that is unknown. Children learn how to use the computer at a very early age and they have absolutely no fear of it. The point is we all manage what we have adapted to. It is all about deciding to learn something and then getting used to a new way of thinking about business. It can be done and it can have a great impact on an already existing business.