What’s Stifling the Growth of Ecommerce in the Developing World?

Ecommerce has changed the major economies of the world and has made it easier for people to conduct online business. But in the developing world, ecommerce is still in its infancy and lots needs to be done for web page ecommerce to get off the ground. Research has shown that developing countries hold a lot of potential and if everything goes as per plan then its market is expected to grow exponentially. But there are certain challenges that must be overcome for ecommerce to take off. These are mentioned below. Read on:

• Lack of internet penetration. The infrastructure for web based businesses is not fully developed in the developing world. Ecommerce necessitates broad band internet connections but in developing countries, mostly you’ll find slow dial up connections. The high cost of having an internet connection is also a factor.

• Lack of E-commerce designing expertise. People in developing countries have limited or no ecommerce awareness & lack the know-how & motivation for web development. Even if they develop some site it would be ill equipped to enhance the consumer satisfaction.

• Absence of trust. Customers in developing countries are not used to buying or selling products online. They are accustomed to face to face interactions with the seller. Selling the idea of interacting with an inanimate object is difficult and to penetrate this mind set the people in these countries must be educated about the benefits of shopping from home.

• Infrastructure. Web page ecommerce requires a secure payment and billing system, since security is a big issue. Telecommunication Infrastructure & regulations must be conducive for communications & proper management of the supplies and transport required for an operation must be taken care of to complete an ecommerce operation.

• Web design. The E-commerce designing team, including graphic design designers and web developers must work together to build a site that is easy to navigate and where buying/selling procedure is not cumbersome. The site must be attractive and simple enough to make more customers opt for this new business form.

• Policy and legal roadblocks. Developing countries have certain legal and policy frameworks that make it impossible for an outsider to do business online. It’s difficult to do business in such an environment but not impossible, given the opportunities.

Ecommerce – Discovering Life’s Best Rewards

We’ve all seen those rewards based credit cards. You know, the kind where you spend a dollar and you get a free airline mile or you get cash back whenever you use the credit card. Some even offer points redeemable for actual merchandise.

Did you know that the individuals who gravitate toward reward-based credit cards might be the same individuals who develop their own online business?

When it comes to ecommerce there is a strong desire to access personal rewards.

Think about it this way – in a typical 9 to 5 job there is very little personal reward for exceptional work ethics and there’s very little penalty for weak work ethics. In most cases even those who try to do their best often feel forgotten when there is little reward for an amazing effort or result.

Some will even say they have gotten little more than an ‘atta-boy’ or ‘atta-girl’ for developing something that either saved the company significant money or brought in more work.

You see, while the world around you becomes more attuned to rewarding effort or loyalty it becomes harder to live within a framework where it seems inequity breeds inequity.

When a burgeoning entrepreneur begins to unfold the prevailing ideas surrounding a personal business they often see it filled with the potential for rewards. Yes, there are multiple risks involved, but for many the real risk may be in simply surviving in a job where they feel as if they will never experience the thrill of reward.

I do think traditional business is trying to involve their employees in the reward process, but many have been slow to develop meaningful rewards for employees.

Interestingly there are many online businesses that are a sideline for an otherwise full time employee. These forays into online business may provide enough reward to allow the individual to remain employed outside his or her online business pursuits. It could also be the catalyst to move that individual into full time online business.

Individuals are exploring options and opportunities to push forward with their dreams. The motivation is rewards – not just a paycheck, not just job stability, but rewards for a job well done and for goal advancement.

It could be that by exceeding personal online sales goals you might be able to reward yourself with a new purchase or a short trip away. It’s possible a reward could be as simple as music downloads you’ve been wanting or a new grownup toy.

It is amazing how motivational the idea of rewards can be to an individual who may be languishing in the subtle inference that they should just be happy they have a job. Business owners may not phrase it that way, but many employees don’t really feel that they are valued. Perhaps you can understand why. A credit card company will reward them for making a purchase and a business owner usually won’t extend a meaningful reward for positive contributions to the success of the company.

Online business continues to be the place where dissatisfied employees are discovering some of life’s best rewards.

Website Design and Website Development – The Heart and the Soul of a Website

Very often, we’ve seen people using the terms – website design and website development interchangeably. Though they are not the same thing but depend a lot on each other to decide the outcome of every website. To get a better idea of what characterizes the outcome of a website and how designers and developers work collectively to decide the fate of a website, let’s understand who does what, how and when.

Website design encompasses what a visitor sees on a website such as text, font, images, layout etc., while the development takes care of the functionality of a website. Every website contains several distinct aspects and it’s essential to begin with a clear strategy so that it’s apparent what they are trying to achieve.

First comes the core purpose of a website. Identifying the motive of a website helps in defining various ingredients necessary to ensure that it meets the needs of the target audience for look and feel, content, functionality and usability.

Once the designers are certain about the target audience of a website, they begin to generate ideas to create the layout or story board that will build-up the structure and the appearance of web pages. This includes the title of site’s each page, logical diagram, and placement of various characters such as images, videos, interactivity links and much more. Next is to decide the information architecture / sitemap that defines which content will be placed on what page and how the content will be interconnected on the web pages. Designers merge imagination and creativity to get the desired results. Website designers use Photoshop, Flash and HTML tagging to formulate each page of the website.

On the other end, custom website development involves putting life into what a designer has visualized i.e. using development technologies like PHP, ASP.NET, ASP, Coldfusion, JSP etc. for programming the back-end of a website and integrating it into the HTML pages on the site.

Website developers also conduct testing for a site’s usability and cross-browser compatibility. This helps the user to interact with the web pages on varied browsers available.

In nutshell, the purpose of both web design and web development teams is to make a competent website that is successful to meet its purpose. Both are twin sides of the same coin, vital for each other’s performance.