Tackle the E-Commerce Website Usability Qualms

Virtual market was never scarcely populated, but thanks to advancements like Zen cart eCommerce, magneto eCommerce development and likes, the zone now is certainly crowded. The crowd however is not making money. There are abundant reasons for this, but as the scope of this article is limited, let’s zero down on one of the most critical aspects and that is the E commerce cart usability.

With various possible ways one can attract traffic and even induce an initial purchase, however if the eCommerce store is not a convenient buy option or is not easy to use, it will repeal buys. The idea is pretty straight forward. Consider a situation where to buy an electronics item, you log onto a relatively new eCommerce website you have heard about. The home page is stuffed with product pictures and descriptions of all kinds and scrolling through all of it obviously seems a pain. But then it is justified, I mean naturally if there are so many products to be sold, the details will be posted. However, while this “seemingly natural” situation is defensible from the owner’s perspective, as a buyer you are all lost in the maze.

The situation further worsens, if the search box is not placed right above the fold. The sophisticated eCommerce design then seems totally redundant and the whole task of eCommerce website development fails to generate any returns. Despite putting in a diligent effort and thus making use of high tech shopping cart systems the php eCommerce development based website or Magneto eCommerce development driven online store or Zen cart eCommerce website fails to deliver.

How to Define Usability?

An eCommerce website design is considered usable if

1.It is easy to explore – it is not a puzzle a buyer is here to solve. The motive is shopping and shopping should always be easy and quick and fun. Nobody is interested in getting lost while attempting to navigate the path leading to the desired item. Breadcrumb navigation along with the requisite heads and sub heads is the solution.

2.It saves time and is convenient – An online store, which during the final stages of checkout displays the message ‘out of stock’ is certainly frustrating. Likewise unnecessary pop-ups and adverts are a turn-off.

3.It communicates security and trust – this is critical for a non branded set-up. Zen cart eCommerce is a fantastic open source platform and many are making use of this software to create shopping carts however, a user is not able to trust all. To foster this trust level few measures like placing trust certifications, portraying security badges and thus conveying security concerns are pertinent.

4.It is extremely straight and clear on the price aspect – You cannot trick and confuse a buyer more than one singular time, so don’t waste time and resources on anything like magneto eCommerce development, if this is the focus. An eCommerce website design is usable if it clearly elucidates the item’s net price along with all possible add-one like shipping charges, volume discounts, etc.

Ecommerce and the Motivation to Start

Ecommerce is the hinge that allows the online business door to swing wide open. This is the industry of cyber business. It goes beyond simply saying, “Look at me world, I have an idea. Doesn’t anyone care?” Ecommerce allows you to take your idea and connect it with consumers and your bank. It allows the free flow of commerce, your ideas, those who want to join you in what you are doing and a banking institution that can manage the electronic transfer of funds.

The overriding benefit of ecommerce is its low cost when compared to a brick and mortar storefront. However, an equally compelling benefit is the ability to appeal to a substantially larger consumer base.

Ecommerce can seem scary to those who have never dipped a toe into the waters of cyber sales. This can be likened to the apprehension some have felt over the use of a cell phone instead of a landline, a word processor instead a typewriter or a computer instead of an encyclopedia. These are not necessarily Luddites, but they do possess a fear over the use of something they don’t understand.

If you have an interest in ecommerce, but little interest in learning the skills to set up your online business there are online ecommerce solutions to help you get started. You can also use web builder technology to access many of the tools you will need to get started. These will typically be available with simple step-by-step instructions on the successful development of your ecommerce site.

One of the primary things you will need to know is that business transactions will typically be conducted electronically. What that means is you will not likely see cash or checks, but a simple notice (usually be email) that alerts you to deposits in a bank account or online financial institution such as PayPal.

Many larger online firms have further extended their sales potential by including Bill Me Later. This easy to use financial tool allows consumers to purchase something and defer payment in much the same way they might a credit card. The process for acceptance is simple and billing is handled by traditional mail, but can also be viewed via an online account by consumers.

Every day more tools are being made available to allow ecommerce to exist and thrive in an online environment.

What may seem ironic is even those who have attended college in the past, those who have encountered and conquered personal difficulties and those who have struggled through health difficulties may actually be the first to reject the idea of going into business online.

Yes, they have endured and conquered much, but they still view ecommerce as a hurdle that may be too much to manage.

The best suggestion I might make is to simply take the time to investigate some of the skills needed to conduct business online. Consider a few of the possibilities for an online business. Look through various online marketing ideas that others have used successfully. Pull each piece and view those fragments as puzzle pieces. When you have enough of them a bigger picture begins to emerge.

Ecommerce is possible and it isn’t something only those with great technical skills can use. It is for everyone. It may just be for you.

How to Improve Your Business With an Ecommerce Website?

An Ecommerce website is the most lucrative way to sell your products online and building strong relationships with your clients and dealers. In actual fact, online selling of your products and services helps you treasure the needs and requirements of your potential clients in a much better way and thus motivating them to buy your products and services. Moreover, if your website is designed professionally, then it will surely encourage maximum of visitors to make purchase from your website and thus increasing your sales and revenue as well.

So if you are planning to launch an ecommerce website then make sure to hire a professional ecommerce website design company so that they provide you a professional website; through which you can approach your potential customers worldwide and offer them your products and services directly through internet.

A professional website design company will provide you with the most advanced features of an ecommerce website. Like, Shopping Cart System, Payment Gateways, Products Details Page, Order Confirmation and many more. Thus, allowing you to take orders from your clients online and delivering your products faster than the normal business routines.

However, it is worthless to have an ecommerce website with no traffic on it. If people are searching for your products and services and yet not finding your website on the top search engine results, then how can they make a purchase from your website? Hence, you also need to promote your website on the major search engines, so that your potential customers can easily find your website when they are looking for your products and services. But this is not a big concern, as you can hire any of the SEO services company available in the market and utilize their SEO services to promote your products and services on the internet.

A professional SEO company will promote your website on all the major search engines and employ their White Hat SEO techniques in order to increase natural search engine rankings of your website. Once your ecommerce website gets listed on the top SERPs (search engine results pages) then what you will get is bulks of business leads and increased sales revenue!