Tackle the E-Commerce Website Usability Qualms

Virtual market was never scarcely populated, but thanks to advancements like Zen cart eCommerce, magneto eCommerce development and likes, the zone now is certainly crowded. The crowd however is not making money. There are abundant reasons for this, but as the scope of this article is limited, let’s zero down on one of the most critical aspects and that is the E commerce cart usability.

With various possible ways one can attract traffic and even induce an initial purchase, however if the eCommerce store is not a convenient buy option or is not easy to use, it will repeal buys. The idea is pretty straight forward. Consider a situation where to buy an electronics item, you log onto a relatively new eCommerce website you have heard about. The home page is stuffed with product pictures and descriptions of all kinds and scrolling through all of it obviously seems a pain. But then it is justified, I mean naturally if there are so many products to be sold, the details will be posted. However, while this “seemingly natural” situation is defensible from the owner’s perspective, as a buyer you are all lost in the maze.

The situation further worsens, if the search box is not placed right above the fold. The sophisticated eCommerce design then seems totally redundant and the whole task of eCommerce website development fails to generate any returns. Despite putting in a diligent effort and thus making use of high tech shopping cart systems the php eCommerce development based website or Magneto eCommerce development driven online store or Zen cart eCommerce website fails to deliver.

How to Define Usability?

An eCommerce website design is considered usable if

1.It is easy to explore – it is not a puzzle a buyer is here to solve. The motive is shopping and shopping should always be easy and quick and fun. Nobody is interested in getting lost while attempting to navigate the path leading to the desired item. Breadcrumb navigation along with the requisite heads and sub heads is the solution.

2.It saves time and is convenient – An online store, which during the final stages of checkout displays the message ‘out of stock’ is certainly frustrating. Likewise unnecessary pop-ups and adverts are a turn-off.

3.It communicates security and trust – this is critical for a non branded set-up. Zen cart eCommerce is a fantastic open source platform and many are making use of this software to create shopping carts however, a user is not able to trust all. To foster this trust level few measures like placing trust certifications, portraying security badges and thus conveying security concerns are pertinent.

4.It is extremely straight and clear on the price aspect – You cannot trick and confuse a buyer more than one singular time, so don’t waste time and resources on anything like magneto eCommerce development, if this is the focus. An eCommerce website design is usable if it clearly elucidates the item’s net price along with all possible add-one like shipping charges, volume discounts, etc.

Ecommerce Website From The Consumer’s Aspect

“First rule of thumb is to never buy something that you can’t make your children carry.”

Being into the world of ecommerce I am sure you must have realized that we are into a consumer-driven society.

This means that your product selection and services provided basically depend on the consumer’s tastes and preferences. With advent of internet it has been realized that the consumer is actually reaching out there to choose the best for himself and he is at the driver’s seat.

You can apply several marketing tools for an Ecommerce Website Design, and the first step for this is to do a strong market research. Before introducing a product in online world of ecommerce you need to be very sure that the consumer wants it or else you’ll be spinning your wheels.

You may risk the chance of introducing a product without the consent of the consumer; however in that case you need to work really hard in making your prospective customer understand why this product is beneficial to them and why they should go for it. Till the time your consumer doesn’t feel the necessity for it, he is not likely to buy your product and your sales will not boost up.

If a consumer doesn’t believe that there is actually a need of the product, there is built- in motivation factor that will encourage the purchase.

But this does not even mean that you should be deceitful. Provide with true and real information to your customers. You can attract your visitors with a beautiful Ecommerce Website Design and in that highlight the testimonials from your clients on how your products and services have been beneficial for them. This way you will encourage your prospective customer to understand the usefulness of your commodity and inspire them to buy from you.

It has been discovered in a survey that thirty percent of customers are put off with the added costs such as shipping or too stretched delivery period which makes them disappointed and dissatisfied. Therefore you must make sure that you provide all the details with the products on your ecommerce site so that the customer has a clear picture in his mind and doesn’t feel deceived later on.

To conclude I would like to say that to have a successful online store it is important to analyze everything from the customer’s point of view and then implement strategies accordingly to boost your sales. Right strategy implemented at the right time for the right target audiences will work wonders for your ecommerce store. So be wise and act smartly!

Motivation – The Art of Caring

While it may sound strange, one of the key motivational factors for me is the knowledge that I am helping someone. This doesn’t mean I am disinterested in ecommerce it simply means that my interest in helping others becomes a facilitator of ecommerce.

Something radical happens when you shift your focus away from the sale and place it squarely on the individual making the purchase. This will alter the way you conduct business, the way you conduct customer service and the way you interact with present and future customers.

Social isolation or isolation preferences make the Internet a place where many customers can feel most at ease. Dr. Roberta Hestenes at Eastern College indicates, “Today we are seeing the breakdown of natural “community” network groups in neighborhoods like relatives, PTA, etc. At the same time, we have relationships with so many people. Twenty percent of the American population moves each year. If they think they are moving, they won’t put down roots. People don’t know how to reach out and touch people. This combination produces crowded loneliness.”

The Boston Globe reported these telling statistics:

* People who are isolated but healthy are twice as likely to die over a period of a decade as those not isolated. A study showed that the more isolated men are up to 25% more likely to die of all causes at any age versus non isolated men. The odds for women are 33%.

* Living alone after a heart attack significantly increase the risk of dying

* People with heart disease have a poorer chance of survival if they are unmarried or do not have a partner to assist them.

* Women who are alone and have breast cancer live half as long as those who do not.

* People with malignant melanoma who participate in group intervention live longer than those who do not.

When you connect with individuals either online or through an ecommerce business you may likely become a solid connection in the midst of personal need. I don’t mean that in a negative way, I simply point this out because the Internet has become an unlikely place for individuals to connect with others in the midst of personal isolation.

You business can have a profound influence in assisting your site visitor. If customers already feel isolated, your genuine caring will speak volumes.

Interestingly the standard brick and mortar sales approach will not work very well online. You are only given an interactive voice if the consumer requests it. You will not have the same ‘close the sale’ potential that face-to-face interaction will allow.

The best alternative in online business is to realign your motivations. By placing the customer first, last and only, you will discover a greater level of loyalty and a quicker level of trust in your products and services.

Understanding loneliness and adapting your online business to really reach out to consumers may be the best business advice you will read today.