List Building and the Single Page Website

Here’s a scenario for an online business that provides information and is in existence to help other succeed in their online ecommerce objectives. You should know up front that the ultimate goal for the business is to get you to purchase their marketing plan.

Do they develop a flashy website with flash and animation? Do they flood the screen with video testimonials or podcasts? Do they pay a celebrity to provide a testimonial? There is a quiet awakening in a form of marketing that is essentially low key, low budget and is essentially comprised of a single visitable page. The page provides an audio greeting from the owner telling you briefly about the product and the potential success. You are then invited to read a singular page of information.

Once the visitor does this they have to make a choice. If the information is solid enough they will need to determine if they are interested enough to find out more. If they are then they will need to fill out a form on the single page website. That is the key that unlocks a world of information. This approach is a prime example of powerful list building strategies.

A site like this may be a prime candidate for web builder technology. The site is essentially simplified and does not require significant upkeep so the use of a site builder can be a cost effective and simple way to reach your online objectives.

The remaining functions of the website may be comprehensive or the information the guest needs may be managed through autoresponders. In other words when the door is unlocked you can help guide your visitor in the way that will best help them understand your marketing product the best.

Obviously this is a business-to-business scenario, but the process may have possibilities for business to customer applications as well. I think one of the reasons this might be a smart approach to marketing is that you are not immersing your guest into a site that has so much information it can be intimidating to actually learn where to start.

This approach may result in fewer signups, but these individuals may be more motivated to learn more and perhaps share your message. You can help them by systematically dismantling your marketing system or product and bringing it to your customers in bite sized nuggets that are attractive and filling.

As a business owner you might look at passing along the information in either a webinar video stream or an ecourse that is sent to customers over a period of time by autoresponders.

Why do you think listening to books has become so popular? People seem to have less and less time to devote to something they feel is overwhelming. If you were to simply send out a manual in the mail with your information it may get lost and unused, but by creating attractive and helpful sections that are dispersed at strategic times you may find those same individuals learning significant amounts about your business and/or product.

There are many ways to develop your site and equally remarkable ways to build traffic. This article presents a case for a technique you may have never thought about before.

Ecommerce and the Motivation to Start

Ecommerce is the hinge that allows the online business door to swing wide open. This is the industry of cyber business. It goes beyond simply saying, “Look at me world, I have an idea. Doesn’t anyone care?” Ecommerce allows you to take your idea and connect it with consumers and your bank. It allows the free flow of commerce, your ideas, those who want to join you in what you are doing and a banking institution that can manage the electronic transfer of funds.

The overriding benefit of ecommerce is its low cost when compared to a brick and mortar storefront. However, an equally compelling benefit is the ability to appeal to a substantially larger consumer base.

Ecommerce can seem scary to those who have never dipped a toe into the waters of cyber sales. This can be likened to the apprehension some have felt over the use of a cell phone instead of a landline, a word processor instead a typewriter or a computer instead of an encyclopedia. These are not necessarily Luddites, but they do possess a fear over the use of something they don’t understand.

If you have an interest in ecommerce, but little interest in learning the skills to set up your online business there are online ecommerce solutions to help you get started. You can also use web builder technology to access many of the tools you will need to get started. These will typically be available with simple step-by-step instructions on the successful development of your ecommerce site.

One of the primary things you will need to know is that business transactions will typically be conducted electronically. What that means is you will not likely see cash or checks, but a simple notice (usually be email) that alerts you to deposits in a bank account or online financial institution such as PayPal.

Many larger online firms have further extended their sales potential by including Bill Me Later. This easy to use financial tool allows consumers to purchase something and defer payment in much the same way they might a credit card. The process for acceptance is simple and billing is handled by traditional mail, but can also be viewed via an online account by consumers.

Every day more tools are being made available to allow ecommerce to exist and thrive in an online environment.

What may seem ironic is even those who have attended college in the past, those who have encountered and conquered personal difficulties and those who have struggled through health difficulties may actually be the first to reject the idea of going into business online.

Yes, they have endured and conquered much, but they still view ecommerce as a hurdle that may be too much to manage.

The best suggestion I might make is to simply take the time to investigate some of the skills needed to conduct business online. Consider a few of the possibilities for an online business. Look through various online marketing ideas that others have used successfully. Pull each piece and view those fragments as puzzle pieces. When you have enough of them a bigger picture begins to emerge.

Ecommerce is possible and it isn’t something only those with great technical skills can use. It is for everyone. It may just be for you.

Tackle the E-Commerce Website Usability Qualms

Virtual market was never scarcely populated, but thanks to advancements like Zen cart eCommerce, magneto eCommerce development and likes, the zone now is certainly crowded. The crowd however is not making money. There are abundant reasons for this, but as the scope of this article is limited, let’s zero down on one of the most critical aspects and that is the E commerce cart usability.

With various possible ways one can attract traffic and even induce an initial purchase, however if the eCommerce store is not a convenient buy option or is not easy to use, it will repeal buys. The idea is pretty straight forward. Consider a situation where to buy an electronics item, you log onto a relatively new eCommerce website you have heard about. The home page is stuffed with product pictures and descriptions of all kinds and scrolling through all of it obviously seems a pain. But then it is justified, I mean naturally if there are so many products to be sold, the details will be posted. However, while this “seemingly natural” situation is defensible from the owner’s perspective, as a buyer you are all lost in the maze.

The situation further worsens, if the search box is not placed right above the fold. The sophisticated eCommerce design then seems totally redundant and the whole task of eCommerce website development fails to generate any returns. Despite putting in a diligent effort and thus making use of high tech shopping cart systems the php eCommerce development based website or Magneto eCommerce development driven online store or Zen cart eCommerce website fails to deliver.

How to Define Usability?

An eCommerce website design is considered usable if

1.It is easy to explore – it is not a puzzle a buyer is here to solve. The motive is shopping and shopping should always be easy and quick and fun. Nobody is interested in getting lost while attempting to navigate the path leading to the desired item. Breadcrumb navigation along with the requisite heads and sub heads is the solution.

2.It saves time and is convenient – An online store, which during the final stages of checkout displays the message ‘out of stock’ is certainly frustrating. Likewise unnecessary pop-ups and adverts are a turn-off.

3.It communicates security and trust – this is critical for a non branded set-up. Zen cart eCommerce is a fantastic open source platform and many are making use of this software to create shopping carts however, a user is not able to trust all. To foster this trust level few measures like placing trust certifications, portraying security badges and thus conveying security concerns are pertinent.

4.It is extremely straight and clear on the price aspect – You cannot trick and confuse a buyer more than one singular time, so don’t waste time and resources on anything like magneto eCommerce development, if this is the focus. An eCommerce website design is usable if it clearly elucidates the item’s net price along with all possible add-one like shipping charges, volume discounts, etc.