Motivation – The Art of Caring

While it may sound strange, one of the key motivational factors for me is the knowledge that I am helping someone. This doesn’t mean I am disinterested in ecommerce it simply means that my interest in helping others becomes a facilitator of ecommerce.

Something radical happens when you shift your focus away from the sale and place it squarely on the individual making the purchase. This will alter the way you conduct business, the way you conduct customer service and the way you interact with present and future customers.

Social isolation or isolation preferences make the Internet a place where many customers can feel most at ease. Dr. Roberta Hestenes at Eastern College indicates, “Today we are seeing the breakdown of natural “community” network groups in neighborhoods like relatives, PTA, etc. At the same time, we have relationships with so many people. Twenty percent of the American population moves each year. If they think they are moving, they won’t put down roots. People don’t know how to reach out and touch people. This combination produces crowded loneliness.”

The Boston Globe reported these telling statistics:

* People who are isolated but healthy are twice as likely to die over a period of a decade as those not isolated. A study showed that the more isolated men are up to 25% more likely to die of all causes at any age versus non isolated men. The odds for women are 33%.

* Living alone after a heart attack significantly increase the risk of dying

* People with heart disease have a poorer chance of survival if they are unmarried or do not have a partner to assist them.

* Women who are alone and have breast cancer live half as long as those who do not.

* People with malignant melanoma who participate in group intervention live longer than those who do not.

When you connect with individuals either online or through an ecommerce business you may likely become a solid connection in the midst of personal need. I don’t mean that in a negative way, I simply point this out because the Internet has become an unlikely place for individuals to connect with others in the midst of personal isolation.

You business can have a profound influence in assisting your site visitor. If customers already feel isolated, your genuine caring will speak volumes.

Interestingly the standard brick and mortar sales approach will not work very well online. You are only given an interactive voice if the consumer requests it. You will not have the same ‘close the sale’ potential that face-to-face interaction will allow.

The best alternative in online business is to realign your motivations. By placing the customer first, last and only, you will discover a greater level of loyalty and a quicker level of trust in your products and services.

Understanding loneliness and adapting your online business to really reach out to consumers may be the best business advice you will read today.

How to Improve Your Business With an Ecommerce Website?

An Ecommerce website is the most lucrative way to sell your products online and building strong relationships with your clients and dealers. In actual fact, online selling of your products and services helps you treasure the needs and requirements of your potential clients in a much better way and thus motivating them to buy your products and services. Moreover, if your website is designed professionally, then it will surely encourage maximum of visitors to make purchase from your website and thus increasing your sales and revenue as well.

So if you are planning to launch an ecommerce website then make sure to hire a professional ecommerce website design company so that they provide you a professional website; through which you can approach your potential customers worldwide and offer them your products and services directly through internet.

A professional website design company will provide you with the most advanced features of an ecommerce website. Like, Shopping Cart System, Payment Gateways, Products Details Page, Order Confirmation and many more. Thus, allowing you to take orders from your clients online and delivering your products faster than the normal business routines.

However, it is worthless to have an ecommerce website with no traffic on it. If people are searching for your products and services and yet not finding your website on the top search engine results, then how can they make a purchase from your website? Hence, you also need to promote your website on the major search engines, so that your potential customers can easily find your website when they are looking for your products and services. But this is not a big concern, as you can hire any of the SEO services company available in the market and utilize their SEO services to promote your products and services on the internet.

A professional SEO company will promote your website on all the major search engines and employ their White Hat SEO techniques in order to increase natural search engine rankings of your website. Once your ecommerce website gets listed on the top SERPs (search engine results pages) then what you will get is bulks of business leads and increased sales revenue!

Website Design and Website Development – The Heart and the Soul of a Website

Very often, we’ve seen people using the terms – website design and website development interchangeably. Though they are not the same thing but depend a lot on each other to decide the outcome of every website. To get a better idea of what characterizes the outcome of a website and how designers and developers work collectively to decide the fate of a website, let’s understand who does what, how and when.

Website design encompasses what a visitor sees on a website such as text, font, images, layout etc., while the development takes care of the functionality of a website. Every website contains several distinct aspects and it’s essential to begin with a clear strategy so that it’s apparent what they are trying to achieve.

First comes the core purpose of a website. Identifying the motive of a website helps in defining various ingredients necessary to ensure that it meets the needs of the target audience for look and feel, content, functionality and usability.

Once the designers are certain about the target audience of a website, they begin to generate ideas to create the layout or story board that will build-up the structure and the appearance of web pages. This includes the title of site’s each page, logical diagram, and placement of various characters such as images, videos, interactivity links and much more. Next is to decide the information architecture / sitemap that defines which content will be placed on what page and how the content will be interconnected on the web pages. Designers merge imagination and creativity to get the desired results. Website designers use Photoshop, Flash and HTML tagging to formulate each page of the website.

On the other end, custom website development involves putting life into what a designer has visualized i.e. using development technologies like PHP, ASP.NET, ASP, Coldfusion, JSP etc. for programming the back-end of a website and integrating it into the HTML pages on the site.

Website developers also conduct testing for a site’s usability and cross-browser compatibility. This helps the user to interact with the web pages on varied browsers available.

In nutshell, the purpose of both web design and web development teams is to make a competent website that is successful to meet its purpose. Both are twin sides of the same coin, vital for each other’s performance.