Using Google Mobile Ads and the Provision of Impulse-Based Local Services

The 800-pound search engine gorilla is at it again, shaking things up in the virtual world. This time it’s extending the reach of AdWords -its billion dollar contextual advertising system -to mobile devices.

Google’s new Mobile Ads system delivers two short lines of text and a third line containing a destination URL (and an optional “call” link that dials the advertiser’s business) to mobile phones and wireless PDAs. The text-based ad can be used to target mobile users in the United States, the United Kingdom, Japan, and Germany.

From an advertiser’s perspective, Mobile Ads is used in conjunction with Adwords. So, when someone searches Google from a PC the advertiser’s AdWords ad appears, but when searched on a mobile device the Mobile Ad appears. The advertiser should have a mobile-enabled website or landing page (written in XHTML, WML or CHTML), but theoretically Mobile Ads could be used simply to put a local business’ phone number in front of mobile users.

Now hometown advertisers can use Mobile Ads to lure prospective consumers to make local and, most importantly, impulse purchases.

Imagine a shop that advertises a time-based neighborly discount of 50% to local mobile users, who in turn drop what they are doing and head to the advertiser’s shop to make a purchase. Think of the possibilities for neighborhood businesses.

Google Ads is a giant step for location-based services.

Of course, it’s not as good as an advanced location-based service that uses embedded chip technology to send subscribers targeted discounts based on proximity to a shop -but, it’s nonetheless great that Mobile Ads can entice mobile users to pursue locality-based offers.

However, there are some general limitations.

First, even the most brilliant copyrighters/marketers would be hard-pressed to squeeze “motivation” into just two lines of text with 12 characters each. Second, mobile devices may not be conducive to the sort of on-the-spot analysis that most of us do when an offer interests us. We open another browser to search for alternatives, reviews, competitors, coupons, and other things to evaluate the offer -and even bookmark the advertiser’s site for follow up evaluation. Third, e-commerce check-out systems may prevent or frustrate mobile purchases.

In addition, people seem to use mobile phone searches primarily for amusement and to alleviate boredom. So, they would be searching for things like celebrity information, jokes, horoscopes, games, sports, techie info, and ringtones. Indeed, at least one major study of mobile search behavior (by Google, Columbia University and Carnegie Mellon University) supports this theory, indicating that many mobile phone searches relate to adult, entertainment and tech info. While there is evidence that wireless PDA users do search frequently for “local services,” I am not sure it’s prudent to assume they are also making purchases or visiting local merchants as a result of a search.

So, where does that leave us overzealous web owners?

If you own a website that offers “sticky” mobile content you could consider selecting the Mobile Ad option the next time you run an AdWords campaign. If you don’t offer mobile content, well, maybe you could use this as an opportunity to get a mobile-compliant website or landing page.

However, you might hold off on using Mobile Ads if you are looking to promote an ecommerce-based service -and especially a non-impulse service!

Of course, if you have an impulse or content offer I would start using Mobile Ads while the cost-per-click for various keywords is still low due to the newness of the program.

Finally, I should note that many wireless carriers have advanced location identification chips buried in their mobile handsets in order to meet the Federal Communications Commission’s E-911 public safety requirements.

It will be very interesting to see if Google finds a way to use that technology to further expand its services to include targeted, location-based advertising.

How to Improve Your Business With an Ecommerce Website?

An Ecommerce website is the most lucrative way to sell your products online and building strong relationships with your clients and dealers. In actual fact, online selling of your products and services helps you treasure the needs and requirements of your potential clients in a much better way and thus motivating them to buy your products and services. Moreover, if your website is designed professionally, then it will surely encourage maximum of visitors to make purchase from your website and thus increasing your sales and revenue as well.

So if you are planning to launch an ecommerce website then make sure to hire a professional ecommerce website design company so that they provide you a professional website; through which you can approach your potential customers worldwide and offer them your products and services directly through internet.

A professional website design company will provide you with the most advanced features of an ecommerce website. Like, Shopping Cart System, Payment Gateways, Products Details Page, Order Confirmation and many more. Thus, allowing you to take orders from your clients online and delivering your products faster than the normal business routines.

However, it is worthless to have an ecommerce website with no traffic on it. If people are searching for your products and services and yet not finding your website on the top search engine results, then how can they make a purchase from your website? Hence, you also need to promote your website on the major search engines, so that your potential customers can easily find your website when they are looking for your products and services. But this is not a big concern, as you can hire any of the SEO services company available in the market and utilize their SEO services to promote your products and services on the internet.

A professional SEO company will promote your website on all the major search engines and employ their White Hat SEO techniques in order to increase natural search engine rankings of your website. Once your ecommerce website gets listed on the top SERPs (search engine results pages) then what you will get is bulks of business leads and increased sales revenue!

Team Building and the Invisible Thief

I was visiting with a motivational speaker recently and I discussed some of my views on team building. There was discussion on the need for making sure everyone could identify with the goal of the team and they understood their role in the team.

Since my friend had been a part of a major team oriented business throughout his career he could identify with what I was saying and he found himself in general agreement with my assessment of the need for team building.

1) They are not employees they are team members.

2) Productivity increases when team members work together as opposed to a business comprised of lone rangers.

3) Problem solving is best observed in team-oriented brainstorming.

When we began discussing some of the problems inherent in a lack of team building I mentioned the lack of productivity and cooperation. My friend agreed and then he said something that I hadn’t considered, “It won’t be long before those employees steal something.”

At first I found the comment strange. After all, why would an employee steal something just because team-building ideals were not observed?

The more I thought about the issue the more I began to understand the scenario my friend was talking about. You see, employees often look at what they do as slave labor. Yes, they willingly took the job, but they often find the notion of being an employee frustrating as their job satisfaction level plummets. Many of these workers will say things like, “They do not pay me enough for this.”

“Employees” can often find themselves in a place where they simply carry out orders without being considered as useful in overcoming problems. They can get frustrated when they feel that you really do not consider them valuable. In larger corporations they might wonder if you even know who they are.

If these frustrated employees come to the conclusion that you do not consider them valuable and rewards are non existent or minimal they may reach out and reward themselves. They believe there should be more to a job than what they experience, but no one has given them a voice to express their opinions on matters that affect them.

These ’employees’ may steal time, office products or other items that may not be missed. Of the items listed it is time that is most often stolen. These employees will figure out ways to manage the bare minimum in duties and then they might spend time on the Internet or talking to other employees or on the phone.

Many employees find ways to take their work as slowly as possible to keep a low expectation of their efforts. In this way they steal from their employer.

Team building not only maximizes potential it also provides the purpose many need to feel as though their work is valued and that they can contribute to the overall success of a company.

No one likes to feel invisible, but if they do expect the potential for employee theft.